There are several features of a typical film poster such as the film's title being bold and eye-catching. The title is also intended to work with the poster's main picture so that working together they will be able to sum up roughly what the film is about in around 5 seconds. This is crucial as it will decide who will go and see the film and who won't.
Film posters later on in production will also contain a credit block and a certain release date and maybe also an age rating.
They are designed due to the effect they will have upon their target audience. E.g. a slick crime thriller is unlikely to have bright colourful pictures on it.
If a film has famous actors or crew members involved in making the film their names may be on the poster in bold font, although not as bold as the film's main title and they shouldn't overshadow the main picture.
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